Sales and marketing are two main functions that directly affect the profitability of the enterprise. Sales and marketing are two concepts that have common points with each other and are defined as the delivery of a product or service to a customer. Although these concepts seem identical at first glance, they have different aspects. The concept of "sales" refers to all activities that lead to the sale of goods and services, and "marketing" is the process of making people interested in the goods and services being sold.
Sales and marketing play two important roles in your business: attracting new customers and developing the customers you already have. The ultimate goal of both is to generate more profits. Sales and marketing work best when used as one, but in order to do this successfully, you first need to understand how they differ.
Sales is the activity that leads to convincing a potential customer to purchase a product or service from you. A sales representative usually communicates with potential customers via email, phone, or in person.
Marketing, on the other hand, consists of strategies and processes that create expectations for the sales team and customers about the business as a whole. Marketers help their companies find new people, convert them into high-quality leads, and drive demand for products or services. They also communicate with customers to make sure they know about the latest products and features, both to promote these updates and to act as guides.
With the advancement of technology and changing expectations, there is a need to automate this area. "Sales and marketing automation" means effective interaction between sales and marketing departments, which can be achieved by sharing sales and marketing automation tools. This leads to better cross-departmental alignment, more targeted campaigns, higher quality leads and other mutually beneficial benefits.
As Oskon Automation, we offer you innovative and alternative tools in your sales and marketing processes.